VP, Communications, Marketing, and Community Health

VP, Communications, Marketing, and Community Health

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Significant Duties:

By engaging in marketing and branding activities, strategic communications to engage staff members and physicians, the implementation of Kaiser Permanente's Community Health Needs Assessment, and the development of execution plans to support enterprise-wide Community Health initiatives, the incumbent promotes Kaiser Permanente's mission to “provide affordable, high-quality health care services and to improve the health of our members and the communities we serve.” This comprises marketing initiatives coordinated with the senior management of the Health Plan and the Permanente Medical Group, as well as internal communications, member communications, communications regarding the delivery of care, public relations, and social media. Principal responsibilities include:

Manages the marketing message, media plan, and communications strategy required to meet company objectives in Washington. develops a proactive marketing and communications strategy in conjunction with national marketing and communications to support regional business objectives and marketing initiatives.

Collaborates with the KP Medical Foundation on market communications requirements for care delivery in coordination with other Foundation-supported regions.

Oversees the advocacy, work priorities, and every aspect of the regional community health strategy. works hard to improve the health and well-being of the communities that Kaiser Permanente serves, both within and outside.

Supervises the Community Health portfolio and Community Benefit financial commitments with the Chief Financial Officer and ensures adherence to local, state, and federal laws and regulations.

Conceives and puts into action a strategic communication plan to assist regional leadership and the regional operational plan.

Creates and puts into action a strategic plan for physician and staff engagement.

Collaborates on brand strategy with national communications and marketing.

Manages community activities such as public relations, events, sponsorships, and others while collaborating with the national advertising and public relations teams.

Coordinates with National Issues Management and oversees issue management

To increase KP's influence, return on investment, or impact, it forges strategic alliances, links, and integration within its primary spheres of accountability, with the Market's other strategic priorities, and in the community.

Ensures that all member communications are effectively aligned and coordinated (face-to-face, online, video, and print).

Oversees all community relations initiatives to make sure the business is seen favorably by the community.

Coordinates all initiatives, funding, and collaborations to position the organization as a civic leader dedicated to maintaining the market's social and economic vitality.

Actively contributes to the Community Health Executive Committee, Enterprise Communications Leadership Team, and Marketing Executive Leadership Team in order to add a regional perspective to the work and assure success across all KP regions.

Ensures that sponsorships and events, both internal and external, are a success, accurately represent the Kaiser Permanente brand, and further the organization's goals.

• Minimum ten (10) years of progressively responsible communications, public relations, and/or marketing roles with a strong understanding of the business needs and competitive challenges of the healthcare industry are required.

• Advanced degree in a business, communications, or health-related field.

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• Demonstrated deep understanding of community health needs (preferably in the market) and community benefit obligations.
• A seasoned executive with a sophisticated approach to motivating employees and peers; demonstrated ability to serve as a trusted advisor and strong and collaborative leader.
• Broad knowledge of the technical elements involved in marketing, communications, public relations, issues management, and advertising.

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